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Marketing Communications   

Year Granted: 2001
Institute: Victoria University of Wellington
VUW credits 20 pts
Course code GDMK 815
Grade A-

The principles of advertising and communications including mass media advertising, sales promotion, direct makreting, and dealing with an advertising agency. This paper examines how marketing communications are formulated within a buyer context, and how media elements including direct marketing techniques support the positioning strategy and integrate with the marketing mix.

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